The book / Introduction / chapter 03 of 60

You only move forward with some degree of imbalance

Adriano Meirinho · Marketing e Gestão Postos à Prova (2018) · 1 min read

Have you ever caught yourself wondering how the very first ideas in the universe came about? Who thought of creating a language and naming things? What must it have been like to light a fire for the first time? Have you ever thought about how startled the first person to make popcorn must have been? Today, all these first steps are so ingrained in our lives that we pay little attention to the simplicity and power of seemingly obvious ideas.

Some of the world’s most brilliant creations are like that: simple, familiar, real, revealing something that had been right in front of us for a long time. The mistake is to believe, more and more, that all these obvious, visible solutions have already been taken, and that the best first steps have already been decided.

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