We are between the analog and virtual worlds, moving into a universe where technological innovation creates high expectations in people’s minds. These expectations can and should be surpassed, and that will only happen when we reach the unexpected. Digital, social media, and all the marketing campaigns that come along with them will serve as an escape from a reality that has not yet lived up to expectations. That is why it is so important to do things differently, to dare, to take risks by turning concepts upside down and doing what no one ever imagined your brand would do. People are looking for new ways to truly value the quality of the information they receive, their time, and their reality. Is your brand willing to break the rules and take the reins in its corner of marketing? Can it explore new topics and not just engage its followers, but co-create with them? Is it ready to be the brand people use not only to strengthen their identities, but also to make it easier for purpose-driven groups and communities to find knowledge and information? Then you are on the right track for the years ahead.
Prefer the whole book?