About
About me
I am co-founder and CAIO (Chief AI Officer) at Celcoin.
I started programming at 14, in 1995. I built websites for beauty brands and shipping companies, and an intranet for USP, back when the internet was still dial-up.
I spent 13 years at Catho. I started as a web designer and developer and left as CMO and B2C sales director. After that, I was CMO and CTO at Oppa.
In 2016, I co-founded Celcoin. We started by turning small retailers into banking correspondents. Today we are financial infrastructure for fintechs and companies, with more than 800 clients and eight acquisitions. At Celcoin, I was in charge of marketing and brand, served as COO from 2019 to 2026, and now lead the company’s AI agenda.
In 2026, Marcelo França and I were selected as Endeavor Entrepreneurs.
I also invest as an angel and mentor founders. In 2017, I wrote the book "Marketing e Gestão Postos à Prova".