Have you also gotten tired of hearing about growth hacking and thinking: wait, but shouldn’t it already have been like that before? Hasn’t it always been like that? This term that was born and grew inside organizations and marketing over the last seven years seeks to reflect analytical thinking, metrics, and tests to sell more products and gain more users. The truth is that growth hacking is nothing more than one of marketing’s disciplines, more associated with metrics, growth strategies, and revenue generation. In other words, nothing more than marketing done right, grounded in an action plan for real metrics.
Lecture on marketing at the Academia do ROI event on 11/11/2017. You cannot use intuition to carry out actions and call that marketing. Work done right is work based on what is really on the table, on what customers are telling you, on the actions being carried out, and on the real impact of each of them on your product.
The growth hacker, a term used by Sean Ellis since 2010 in the startup world, symbolizes a professional who uses strategies linked to metrics to carry out actions that cause a real impact for organizations’ growth. It sounds nice to go around saying that a growth professional is someone who makes things happen — but shouldn’t that be every professional’s role? Before calling yourself a growth hacker, let’s get to know the tools and metrics that effectively help you generate results for your actions in a strategic, practical way, without beating around the bush.
Prefer the whole book?