Market · AI in practice
OpenAI opens business profiles and agents inside ChatGPT
OpenAI opened Businesses in ChatGPT in beta. A company can claim its profile, keep product feeds with pricing and availability up to date, and see mentions, clicks and discovery topics. The Business Agent, for now, is limited to eligible ecommerce and online service businesses in the United States.
What the sources report
People are already asking an AI which company to buy from. OpenAI opened Businesses in ChatGPT in beta, through Business Hub. Once verified, a company can update its details and add product feeds with pricing and availability. Any eligible business in a country where ChatGPT is available can claim its profile. The Business Agent, which answers the customer in a separate conversation, starts only with eligible ecommerce and online service businesses in the United States.
In Business Hub, a company can see how often it is mentioned, how many website clicks it gets, and which discovery topics lead people to it, the common themes in conversations where its site is cited. OpenAI says these insights are aggregated, only when there are enough interactions, and that it does not share the content of conversations or of chats with the agent.
My take
1.2 billion people use ChatGPT every week. For a lot of them, that is already the first stop when they compare a brand. Marketing teams now have a new job: making sure the AI describes the company correctly, with fresh catalog data and, when it makes sense, an agent that knows the product.