Corporate finance is in the middle of a deep shift with the rise of “endofinance,” introduced by the Brazilian fintech Celcoin. Endofinance is an evolution of the “embedded finance” model, integrating financial services directly into companies’ operations to meet the specific needs of stakeholders and use cases.
Celcoin’s MyBenk offering lets any company operate as a fintech, bringing financial functions in-house and improving the experience across the value chain. That innovative view of endofinance and of Celcoin’s solutions is shaping the future of corporate finance and enabling organizations to provide personalized financial services for customers, suppliers, employees, and more.
Benefits of Endofinance
Efficiency and Process Optimization
Endofinance brings clear benefits for companies: more efficiency and better-optimized processes. By folding financial services directly into operations, organizations can simplify complex workflows, reduce delays, and eliminate unnecessary steps. That results in greater agility, productivity, and lower operating costs.
Enhanced Stakeholder Experience
Endofinance also improves the experience for key stakeholders—customers, suppliers, and employees. By offering personalized financial services integrated directly into the processes they interact with, companies can meet each group’s specific needs more efficiently and conveniently.
- Greater Financial Control and Visibility
Endofinance also gives companies greater control and visibility over their finances. By having financial services integrated internally, organizations can monitor and manage cash flows, transactions, and other financial activities more accurately and in real time.
- New Revenue Opportunities
In addition, endofinance opens the way for new revenue opportunities for companies. By offering personalized financial services, organizations can monetize those services, creating new income sources and innovative business models.
Endofinance is revolutionizing how companies handle corporate finance, bringing efficiency, control, and new growth opportunities. As more organizations adopt this innovative approach, they can position themselves more competitively and drive long-term success.
Celcoin and Endofinance
Celcoin is a fintech founded in 2016 that provides “banking as a service” technology to help companies in any sector become their own financial institutions. In 2023, Celcoin’s consolidated financial transactions reached R$ 156 billion, a 225% increase versus the prior year. The company’s annual revenue in 2023 was R$ 256 million, a 106% increase versus the prior year. Celcoin also reached positive EBITDA of R$ 8 million in the 4th quarter of 2023.
Investments and New Products
Celcoin plans to invest R$ 50 million in 2024, with a focus on launching “cel_card” — a training program to help companies offer personalized cards for their customers. The company is also launching its own Escrow Account service, a tool commonly used by large banks for commercial operations involving large sums.
Celcoin is promoting the concept of “endofinance” — integrating financial solutions and banking services directly into the company’s own systems, rather than depending on external financial-service providers. Celcoin’s new “MyBenk” product will let companies offer personalized financial products and services for their own customers, suppliers, partners, franchisees, and employees under their own brand.
- Growth and Recognition
In 2022, Celcoin ranked 19th on the EXAME Negócios em Expansão list, with 78% growth in net revenue in 2021. The company is a financial infratech that offers a full portfolio of solutions to help companies in various sectors develop new financial services and solutions for their customers.
- Broad Adoption and Reach
Celcoin serves clients in different industries, including retail, utilities, e-commerce, ERP, banks, and insurance. The company has more than 6,000 clients, processes more than R$ 17 billion in monthly transactions, and handles more than 170 million monthly transactions.
Celcoin is driving innovation in the financial sector with its “endofinance” concept and solutions such as MyBenk, cel_card, and Escrow Account. With significant investments in product development and new features, the company is positioned to provide unique, personalized solutions to meet its clients’ needs.
Use cases and practical examples
Endofinance in Action
Endofinance is being adopted by companies across various sectors, letting them offer personalized financial services integrated directly into their operations. See some use cases and practical examples:
- Retail Retailers can offer co-branded credit cards, loyalty programs, and financing solutions for their customers. One example is a furniture store chain that offers exclusive financing options and credit cards to make purchases easier for its customers.
- Utilities Utility companies can integrate payment and bill-management solutions into their systems, simplifying the process for consumers. An energy company, for example, can let its customers pay bills and manage their services directly in the company’s app.
- E-commerce E-commerce platforms can offer integrated payment, credit, and financing solutions, improving the online shopping experience. An e-commerce marketplace can let its merchants offer installment and credit options directly in their checkouts.
- ERP ERP systems can incorporate financial solutions such as accounts payable, accounts receivable, and cash-flow management. A manufacturing company can use an ERP with integrated financial features to manage supplier payments, customer receipts, and cash projections.
- Banks and Insurance Financial institutions can offer personalized banking and insurance solutions for partner companies and their customers. A bank can provide co-branded bank accounts, cards, and loan services for the customers of a telecom company.
These examples illustrate how endofinance lets companies across sectors offer personalized, integrated financial services, improving the customer experience, optimizing processes, and opening new revenue opportunities.
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