Topic
Marketing
Idea, testing, and measurement.
-
Celcoin’s experience in Visa’s acceleration program in partnership with Kyvo and GSVLabs
[Celcoin](http://www.celcoin.com.br/) was one of the five finalist startups chosen to travel to Silicon Valley in May as part of [Visa](https://www.visa.com.br/)’s 2018 acceleration program, run in partnership with [Kyvo Design-Driven Innovation](https://web.archive.org/web/20171217191315/http://kyvo.com.br:80/site/gsvlabs/).
-
Digital influencers
Read the article published on PóXXIma about [Digital Influencers](https://web.archive.org/web/20220526021353/https://www.proxxima.com.br/home/proxxima/noticias/2017/07/19/os-influenciadores-digitais-estao-te-influenciando-ao-erro.html).
-
PUBLICITY, ADVERTISING, AND MERCHANDISING
There are a few concepts I see misused every day: Publicity (*Publicidade*), Advertising (*Propaganda*), and Merchandising.